Get Free Ebook , by Ron Jacobs

Get Free Ebook , by Ron Jacobs

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, by Ron Jacobs

, by Ron Jacobs


, by Ron Jacobs


Get Free Ebook , by Ron Jacobs

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, by Ron Jacobs

Product details

File Size: 638 KB

Print Length: 245 pages

Publication Date: June 4, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00D75VCDO

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Amazon Best Sellers Rank:

#1,264,917 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is an utterly captivating conversation between the creators of what became arguably the most successful rock-and-roll radio station in history -- KHJ, Los Angeles. Drake's formula was disarmingly simple: play more hits by trimming commercial breaks to no more than one minute and ten seconds, demanding less chatter from the disc jockeys, and shortening station jingles; keep up a succession of contests to keep listeners engaged; and develop a handful of catchwords and phrases to give the station a hip distinction ("Boss Radio," "Much More Music," "And the hits keep on happening"). "It wasn't brain surgery," Drake reminds Jacobs two or three times during the conversation, which Jacobs initially constructs as an interview but which quickly evolves into an intriguing duet about how the two men were able to implement Drake's formula. Years later radio would splinter into an assortment of stations, each identified with a particular stripe of popular music. But Drake and Jacobs make it clear that the music that they selected had little to do with KHJ's success. (Indeed, Jacobs concedes that when the station was launched, he programmed the exact same records that KRLA, the then-leader in the market, played.) Both of the men also acknowledge their debt to the times -- a period when everyone was into Motown, Sonny and Cher, The Righteous Brothers, Bob Dylan, The Beatles, and The Byrds. "It happened at what was maybe the most exciting time in American popular music," Jacobs remarks. Replies Drake, "Can you imagine if we'd started KHJ in the John Denver era? We'd have been F***ed."= Lew Irwin (I was the news director at KRLA, which became the No. 2 station in Los Angeles following KHJ's rise to the top. We competed -- I believe, successfully -- on our own terms. And a good time was had by all.)

One of the biggest names in 1960's radio, Bill Drake, "tells it like it is" in great detail to legendary KHJ, LA Program Director Ron Jacobs. There were few who scaled the heights of radio programming like these two, and this candid discussion is like sitting at the bar and hearing great "war stories" from old friends.

This was a fascinating look into the radio format that remade Top 40 in the mid-60's. It's a view that could only come from the questions of the Drake Format's top program director, Ron Jacobs of KHJ/Los Angeles, to Bill Drake himself.It is rare to get such insight from the two people most responsible for the best Top 40 stations we've heard.

Good insight into Drake's rise and the emergence of KHJ. Busts a lot of the myths like the RED phone as he was largely 'hands off" with the talent. I would have liked to learn more about how the other Drake stations in and out of the RKO chain were put together but there was only fleeting mention of them.

A concise condensation of the life and times of the Drake Format told by the creator and his First Lieutenant . Must reading for every radio junkie out there. They don't make 'em like Bill, Ron, or KHJ anymore.

For anyone currently working in radio, hoping to someday work in radio or just a radio fan and lover of those great days of Top 40 radio,this is a must read! These were the days of REAL radio, a far cry from all the syndication and pre recorded shows of today with no DJ to answer the phone or play your request. I was lucky enough to inherit my love of music being born in Hawaii and raised on KPOI as a child. All the fun of radio in those days are long gone and sadly will never return. The hijinks and contests were just as creative and enrthralling as the great music. Any stop at a shopping center, which all had record stores back then, would have me begging and pleading for the latest 45 rpm that had me glued to the radio waiting for my favorite songs and once I was able to aquire said 45 rpm, I would play that thing until I had to pile stacks of pennies on the needle so it would jump over all the scratches. KPOI ruled the airwaves in the Hawaii of my youth when the disc jockeys were treated like royalty and were as great as the music itself. Then I was lucky enough to move to Hollywood to live with my father and KHJ "Boss Radio" was in it's heyday, a music lover's paradise, with Ron Jacobs at the helm. I knew all the jocks names. Still do. And the contests sucked us all in trying to win the latest giveaway. The contests were actually more fun than even winning the prize. In the 60's, AM Top 40 ruled the airwaves and no one did it better than Ron Jacobs and Bill Drake. At the time, of course, I didn't know anything about the brains behind the spectacular, now just a memory of the great radio of yesteryear. But as destiny would have it, the love and excitement of the music and waiting to hear the next crazy thing the DJ's were ready to prank us with led me to microphone and I spent 32 years on the radio doing my own radio show. Of course it was great fun, but I longed to be a part of the spectacular days of TOP 40, full of fun that I'm afraid we will never see again. But these are the guys who created all the magic. As a kid, listening to KPOI and KHJ, not even a new Barbie could compete with the rush of racing to turrn on the radio where the disc jockeys were superstars and every song played was a megahit. All on AM radio at the time and these two men made the joy of listening something that a radio program director of today could never dream up. And even if they did, the GM would cut the strings before you could even get started. I loved my 32 years as a disc jockey and might have never gotten there without the thrill of the best TOP 40 statiions that lived with me every waking hour. Music and fun ruled the airwaves back then, and these two superstars were at the helm. Reading this book transported me back to those wonderful days of having my ear glued to that little transister radio, waiting to hear the latest from Donovan or The Mama's and the Papa's. These were the men that made it all come to life. Whether you were a fan of the late, great TOP 40 or a Program Director of today hoping to steal some great promotion ideas and push your jocks to tthe edge of greatness, this is the book for you. A great read for anyone who was mesmerized by those great voices and spectacular music that came out of that tiny little black box that was always in your pocket. Five stars!

For radio folks and radio geeks only, but deeply satisfying for those of us who fit those descriptions. Kept from five stars by some transcription errors (though I'm sure Carol Williams did the best she good with noisy audio from a bar) and some inside stories that went untold, making the ending feel somewhat abrupt. Still, wisdom from two giants of the industry, who between them revolutionized pop music radio in the 1960s and 70s, now both gone, preserved for the ages.

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